What we did
Homaq is a high fashion brand that was founded in Dubai by the designer Homa Qamar. The style combines the timeless elegance of typical Arabic clothing with a visual aesthetic approach aimed at contemporary trends. Our rebranding reflects these two elements.
We have defined a new brand identity and developed the Brand Manual guidelines.
These outline the assets used in the realisation of the social channel and collaterals graphics.
First, we identified the brand's distinctive yet complementary contrasting elements.
The logotype combines typical Eastern and Western alphabetic lettering which, along with the monographic sign and choice of typography, creates equilibrium between the different components.
Illustrative elements serve to unify, and are a reference to the craftsmanship behind the brand's creations.
We based the colour palette and design applications on the supports and contexts in which they are to be used.
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