LAGO

A TRANSVERSAL COLLABORATION THAT INVESTIGATES THE VARIABLE NEEDS OF CONTEMPORARY LIVING

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What we did

Art direction
Visual concept
Graphic Design
Print Management

What makes Lago unique is its unconventional and dynamic approach. Now in its fourth generation, its innovative, modular Made-in-Italy designs are exported all over the world.
A long and varied rapport has allowed us to develop, in close collaboration with Lago, various editorial projects including magazines, catalogues and printed materials for collateral projects, fairs, and events.

The brand’s values were the basis for the strategic approach to the creative support provided for these projects. Interior Life Bulletin magazine recounts the company's philosophy, designs, and products. The graphic grid allows for fluid and dynamic handling of its contents.
The Bedroom Catalogue conveys the philosophy of Lago's entire look. Its singer-stitching cover motif shows the floor plan of a house in which the sleeping area is highlighted using UV print. Inside, each solution's peculiarities are presented using a mix of still life photos and technical information.
The line of brochures that recounts the Lago Interior Life Network, dedicated to contracts, draws users in with clear and immediate language.

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ITS DYNAMIC DESIGN, STRETCHING OVER TIME AND SPACE, ENHANCES LAGO’S PRODUCTS AND REFLECTS ITS CORPORATE AND SOCIAL TRANSFORMATION VALUES.

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©2020, Ottone Studio 

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