What we did
Maser is a historic Italian company and leader in the production and processing of quality cheeses.
For the launch of their compostable packaging line, we were asked to come up with a design that expressed the novelty of the packaging while at the same time enhancing the line's three products.
We created “I Paesaggi del Gusto” (Landscapes of Taste). Maser’s world enhances the quality, taste and beauty of the territory. We associated each cheese with its own landscape, creating illustrations with clear references to each natural context.
At the same time, we were involved in the creative direction and copywriting of the launch campaign.
For the photo shoot, we created the three landscapes to contextualise the products depicted.