SCULPTURES JEUX
COMMUNICATING THE INTIMACY OF AN OBJECT
What we did
Art Direction
Visual concept
Graphic Design
Illustrations
Photography
Styling
Sculptures Jeux was founded in 1973, upon French designers Bernard and Ariane Vuarnesson's idea of playfully revisiting interior spaces through dynamic and transformable products.
The brand identity translates to a concrete message: reconceiving its aesthetics and taking advantage of its catalogue, bringing them closer to the company philosophy and hence its market, who require suitable and adaptable objects for a constantly evolving space.
Within the catalogue, the products speak to the environment: the narrative thread is guided by a careful chromatic study in which the furnishings are transformed to accommodate new uses, thereby interacting with us.
We oversaw the creative direction of the catalogue and defined the company's copy strategy, which we based on products as objects to be experienced in relation to space and to people.
This concept was also transferred to a new line of products, which focussed on contracts for public and corporate environments. We oversaw the publicity regarding the new company philosophy, which we based on the idea of objects in constant evolution, in relation to space and to people.
WE OVERSAW THE PUBLICITY REGARDING THE NEW COMPANY PHILOSOPHY, WHICH WE BASED ON THE IDEA OF OBJECTS IN CONSTANT EVOLUTION, IN RELATION TO SPACE AND TO PEOPLE
THIS CONCEPT WAS ALSO TRANSFERRED TO A NEW LINE OF PRODUCTS, WHICH FOCUSSED ON CONTRACTS FOR PUBLIC AND CORPORATE ENVIRONMENTS
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