VENICEM

THE TACTILE AND VISUAL EXPERIENCE OF THE NEW VENICEM CATALOGUE

OttoneStudio_Venicem_46

What we did

Visual concept
Graphic Design
Print Management
Website Design & Development

Founded in 2013, Venicem is a lighting design studio that creates timeless objects based on simple, repetitive shapes - circles, triangles, and squares - that merge together to create new combinations.
We were tasked with designing the catalogue, supplement and website, in line with the sophisticated aesthetics of Venicem's products, and their demanding and discerning public.
Venicem creates unique pieces: Made in Italy craftsmanship and attention to detail in their finishes are the outlines of a highly characteristic language, which we were entrusted to convey through communication.

The new catalogue, Sculture di luce, is capable of transferring the studio's material approach to the user: it is a veritable sensorial experience that plays with material and form.
The tactile and visual sensations that are induced while using the catalogue are heightened by its metallic copper Pantone, specially chosen to evoke the brightness of the objects. Two versions of the cover were produced, the first of which has a plaque - made from the same metal used to create the products-  at its centre, while the second uses a white hue to illuminate the title's background.

Rigorous forms, like those which inspired the lamps, were recreated in the website layout, which transforms tactile into interactive experiences.
The publication of the catalogue and new product supplement succeeded in consolidating the perception of a high-quality product that is both refined and sophisticated, as well as handcrafted with extreme attention to detail in the finishes.

OttoneStudio_Venicem_45_edit
OttoneStudio_Venicem_57
OttoneStudio_Venicem_56
OttoneStudio_Venicem_45
OttoneStudio_Venicem_49_edit

THE WEBSITE, CATALOGUE, AND SUPPLEMENT WERE CONCEIVED AS VERITABLE SENSORIAL EXPERIENCES CAPABLE OF COMMUNICATING WITH THE USER IN A LANGUAGE THAT IS UNIQUELY VENICEM

OttoneStudio_Venicem_61
OttoneStudio_Venicem_1B
OttoneStudio_Venicem_52
OttoneStudio_Venicem_55
OttoneStudio_Venicem_54
OttoneStudio_Venicem_2

©2020, Ottone Studio 

Legal Notice